Chapter 1:    Story Behind the Story

                              *Senior Selling 101 is..... page 7
                             
*Embarrassed to death when..... page 9
                             
*The GREATEST senior marketing secret is..... page 10
                              *
.....gives you a "Platinum ....." page 12
                             
           
Chapter 2:    Trillions In Treasure
                             
*They are VERY CASH POSITIVE with..... page 14
                              *A "Sales Tidal Wave" that..... page 17
                             
*They BUY..... way over and above..... page 18
                              *Seniors have the GOLD and will..... page 21
  
                                         
Chapter 3:    Bigger Is Better
                              *To GO where the MONEY is..... page 23
                              *Don't commit marketing Hari-Kari by..... page 24
                             
*The real "Senior Consumer Trend Setters" are..... page 25
                              *Senior "receivers" are EAGERLY looking for..... page 27

Chapter 4:    Off the Radar
                              *Gobs of money and a STARVING HUNGER for..... page 29
                              *Competition is missing..... and is vulnerable by..... page 30
                              *When you discover that you are riding..... page 32
                              *Focus on the new "MAIN EVENT" which is..... page 34

Chapter 5:    Who Are Seniors?
                              *The "Magic Label" all seniors identify with is..... page 36
                              *If you do not heed..... call your competitors and..... page 37
                             
*Seniors Hate..... and Strongly Dislike..... page 38
                             
*They'll FLOCK to your door if you..... page 39

Chapter 6:    What Do Seniors Want?
                              *They WANT YOU to put out the..... page 41
                              *Seniors will ask you "point-blank"..... page 42
                             
*Another SECRET..... not only do you..... page 44
                              *Seniors will Spend Their Last Penny to..... page 47

Chapter 7:    How Do You Reach Them?
                             
*The ONLY WAY to successfully reach seniors is..... page 48
                             
*Inside each senior is a..... who still wants the..... page 49
                              *Focus your marketing efforts by using..... page 52
                              *GRAB UP TONS of customers simply by..... page 62

Chapter 8:    Aren't They Hard To Please?
                              *You must KNOW..... seniors are a LITTLE..... page 64
                              *By offering them..... you create a..... page 67
                              *They really LOVE to hear.....page 70
                              *Seniors are only in tune with..... page 73

Chapter 9:    How Can I Stand Out?
                              *This is where..... makes ALL THE DIFFERENCE. page 76
                              *They are invisible unless..... You need to..... page 79
                              *Learn the "Shy Away Secret," which is.....page 81
                              *GRAB HOLD of..... and you've got a winner. page 85

Chapter 10:  Will They Trust Me?
                              *The secret "Trust" phrase is..... seniors require..... page 89
                              *Never, EVER say these words to seniors..... page 93
                             
*Seniors listen to and trust..... Your IMAGE Soars by..... page 91
                              *
Inside the heart of every senior there is a..... page 98

Chapter 11:  The Magic Numbers
                              *Some "magic numbers" you must know are..... page 104
                              *All your sales efforts are DOOMED unless.....page 106
                              *Most marketers miss the boat, BIG TIME by..... page 107
                              *A little number which is easy to miss..... page 109

Chapter 12:  Brand 'Em Cowboys!
                              *Seniors have been conditioned to look for..... page 112
                              *Your competition IS NOT..... your opportunity is..... page 115
                             
*Showing..... makes it easy for seniors to buy..... page 116
                             
*Seniors LOVE to eat up those..... page 117

Chapter 13:  And Then Some
                        
*..... gets remembered and brings in more business..... page 119
                              *A marketplace TURNOVER..... Competitors shocked. page 122
                              *You must have..... or the 900 pound Gorilla will..... page124
                              *CLOSE TO 100% of seniors actively seek..... page 125

Chapter 14:  They Still Do "It"
                              *Am I about to talk about.....YES, sales are..... page 128
                              *Selling a lot more.....when..... page 130
                              *Fill their EMPTY DANCE CARDS by..... page 131
                              *Sex appeal Selling to seniors is..... page 132

Chapter 15:  Wrap-Up
                              *Look "behind the bifocals" and sell more by..... page 133
                              *What these folks really COME OUT FOR is..... page 134
                              *These "three little words"..... sum it all up. page 136
                              *Your GOLDEN KEY to sales success is..... page 137

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