"The 'Art' of pleasing senior customers" ~ The Washington Times
"Catering to the elderly can pay off" ~ The New York Times
"America's Untapped Market: Seniors" ~ CBS MarketWatch
5 STAR Rating - "A highly recommended, practical marketing book" ~ Midwest Book Review


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"The 'Art' of pleasing senior customers" ~ Washington Times
"Catering to the Elderly Can Pay Off" ~ New York Times
"America's Untapped Market: Seniors" ~ CBS MarketWatch
"A 'Breath of Fresh Air' in senior marketing" ~ CD Publications News Service

"Silver-haired market can be an untapped gold mine"
~ Free Lance Star
"Marketing Maven Targets the Older Crowd" ~ Business Forward Magazine
"Read this book first when aiming at senior market" ~ Publicity Hound Newsletter
"Boomers may have lost marketing sex appeal" ~ Microsoft bCentral
"Golden Year Gold Mine" ~ Selling Power.com
5 STAR Rating - "A highly recommended, practical marketing book" ~ Midwest Book Review
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